Iconography

Indications

Key takeaways

DO

BE ORIGINAL!

If it’s the traditional way, it’s the wrong way… Always inject an offbeat element, escapism or surprise.

FRESH & MODERN atmosphere

Using colours, decoration accessories, style, light…

CULTIVATE OPTIMISM

And good humour with smiles, daring and energy.

DON'T

BAN CLICHES!

Do not choose an idea that is too consensual, or has already been seen many times over.

Avoid anything KITSCH

A cluttered look and old-fashioned or glaring colours.

NO DUMB-LOOKING, STATIC WOMEN!

Not looking cold and distant.

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