At Veepee we don’t do things
like everyone else, we cultivate our difference
through creativity. This video experience will
show you how we can reinterpret old chestnuts
on the market and stand out from
the competition.
How to play:
You are at the photo shoot
for our future Christmas promotion, press
on any key to move between the “DO” version
(Veepee’s vision) and the
“DON’T” version, which is not part of
Veepee’s DNA.
Veepee, a strong brand based on 3 pillars:
Differenciation
be creative, avoid cliché
Emotion
cultivate optimism, use fresh and modern style
Meaning
create impactful stories and concepts in order to enrich the brand day after day
DO
BE ORIGINAL!
If it’s the traditional way, it’s the wrong way… Always inject an offbeat element, escapism or surprise.
FRESH & MODERN atmosphere
Using colours, decoration accessories, style, light…
CULTIVATE OPTIMISM
And good humour with smiles, daring and energy.
DON'T
BAN CLICHES!
Do not choose an idea that is too consensual, or has already been seen many times over.
Avoid anything KITSCH
A cluttered look and old-fashioned or glaring colours.
NO DUMB-LOOKING, STATIC WOMEN!
Not looking cold and distant.
Hold down
a key
Tap