Brand Assets
Creation is the cornerstone of the
Veepee brand. If you were one of the
group’s designers, what direction would
you take? Beware: every choice you make
has an impact on our members!
How to play:
Choose from amongst the various
suggestions and observe the effects on
the SURPRISE, DESIRE, BUSINESS
PERFORMANCE and BRAND IMAGE
indicators. The aim is to maximise
these 4 indicators!
Key
takeaways
When Veepee customers are asked, the pink colour, the logo, the site interface,
the “Wow in the now” and the offbeat tone of the site
are the brand’s strongest elements of identification.
These are therefore “active” factors which must be
taken care of. Managing to get them to evolve, without
any major breakaway, is an important challenge for
the staff dealing with them.